101 West 78
Situated across the street from the world famous Natural history Museum, “The Evelyn,” as it was originally known, is one of the oldest residential buildings in New York City.
The developers had commission celebrated interior designer, Stephen Sills, to overhaul the property when GrayAnderson was hired in 2014. Recognizing that any previous associations tied to The Evelyn could potentially mar its prospects in the market, we developed a new brand identity for “101 West 78” – the building’s new name. The marketing materials we created included a new website, sales brochure and collateral pieces.